Dominos recently announced its official launch of ordering a pizza via your twitter account. In order for a consumer to use this feature, they require online users to create a pizza profile with your favorite pizza and size, along with your provided address and twitter account. Once created any user only has to tweet the pizza emoji. Seconds later your pizza is in the works.
This is a great idea, as we move forward with technology things are becoming easier for us to do. The convenience of apps and social media make people more prone to use your services. For people who generally watch most TV while multi-tasking on their phones, a Domino's commercial that triggers the hunger of a pizza goer, became a lot easier with the touch of two buttons: "Pizza symbol, and tweet". This will for sure bring about better business for them and as a company who continues to grow and improve their services, this is just another example. As many accounts of social media these days have some sort of promo gimmick for their products or services, this one surely does take advantage of a social era.
As a personal advocate of Dominos, I have used this service a couple times now. The other company benefit I noticed of this feature is the fact that every tweet is a FREE promotion for Dominos. I recognized this after a series of text from followers saying, "dam I wish I was you right now" or "That pizza you just ordered sounds dank". Dominos is basically getting their word out there while providing food for hungry consumers. I wouldn't be surprised to see other companies doing something similar very soon.
Monday, December 21, 2015
Sunday, December 20, 2015
Degree Motionsense
Degree has a new product that senses when you are moving and starts to go to work to fight off unwanted smells. This product can be applied to everyone and I think has a great outlook as far as selling. Me personally, I am very active and I would enjoy to be able to continue to work out comfortably knowing that my deodorant is still working.
Their description of the product is that every time you move the product starts to work. Even though we are constantly moving I like the idea that even when you are doing more than what you normally do you can count on your deodorant to still be working as well. Their commercial points out that the more you move the more it works. With the advance technology that they are using for their products, this should be a great selling point for Degree.
Their description of the product is that every time you move the product starts to work. Even though we are constantly moving I like the idea that even when you are doing more than what you normally do you can count on your deodorant to still be working as well. Their commercial points out that the more you move the more it works. With the advance technology that they are using for their products, this should be a great selling point for Degree.
Tuesday, December 15, 2015
Key Smart, organizer and affordable.
Key Smart is a new invention that allows you to keep your keys together in a organized and quiet manner. It has been around for a relative time in this past year, but it just started hitting the market hard. Key Smart has multiple sizes, and accessories to it. It makes accessing your keys very easy and it offers things like USB sticks, bottle openers, hooks, etc to add on for handy/useful situations. It fits in your pocket nicely and can accommodate up to 50+ keys (good for someone like a janitor who has a ring of wayyyy too many keys).
The reason I bring up this company is because of how rapidly fast it is spreading to consumers. I only heard of it because of a small block ad on Facebook. For someone who looks into ads that are aesthetically appealing, I did so with Key Smart because it seemed to be appropriate for my current issue of having way too many keys/key chains to keep track of (clean look, organization). After my first click (and an inevitable purchase) I was asked to like their page for a discount. As we know liking a page, shows up on other peoples news feed so Facebook was basically promoting for them. (I have 2,000 + friends so it reached a lot of people). After that like, I have to say I come across over 5 - 6 Key Smart Ad's on Facebook a day. But it's not just posts, I also get the ad blocks as well, asking me if I would like to purchase another accessory that I did not purchase. It knows this because I was logged onto Facebook and its connection to my purchases along with ads, was able to market a extension product that it knows I don't have to avoid redundancy promotions. I'm not going to lie when I say it worked and it worked because since my original purchase, I have bought multiple sizes for my family for christmas, and even bought more accessories for myself.
Since many websites and apps use cookies to remember stuff, twitter (which is linked to my Facebook) sends me ad tweets about Key Smart in the explore tab. Other shopping websites also use this tactic to advertise things relevant to your personality on their side tabs. With social media exploding and expanding with marketing, I have to say that Key Smart is something that will reach a lot of people who will for sure buy this product, because EVERYONE has keys and most often find keys annoying and an inconvenience at points. Oh and its beyond affordable.
The reason I bring up this company is because of how rapidly fast it is spreading to consumers. I only heard of it because of a small block ad on Facebook. For someone who looks into ads that are aesthetically appealing, I did so with Key Smart because it seemed to be appropriate for my current issue of having way too many keys/key chains to keep track of (clean look, organization). After my first click (and an inevitable purchase) I was asked to like their page for a discount. As we know liking a page, shows up on other peoples news feed so Facebook was basically promoting for them. (I have 2,000 + friends so it reached a lot of people). After that like, I have to say I come across over 5 - 6 Key Smart Ad's on Facebook a day. But it's not just posts, I also get the ad blocks as well, asking me if I would like to purchase another accessory that I did not purchase. It knows this because I was logged onto Facebook and its connection to my purchases along with ads, was able to market a extension product that it knows I don't have to avoid redundancy promotions. I'm not going to lie when I say it worked and it worked because since my original purchase, I have bought multiple sizes for my family for christmas, and even bought more accessories for myself.
Since many websites and apps use cookies to remember stuff, twitter (which is linked to my Facebook) sends me ad tweets about Key Smart in the explore tab. Other shopping websites also use this tactic to advertise things relevant to your personality on their side tabs. With social media exploding and expanding with marketing, I have to say that Key Smart is something that will reach a lot of people who will for sure buy this product, because EVERYONE has keys and most often find keys annoying and an inconvenience at points. Oh and its beyond affordable.
#TacoEmojiEngine
Taco Bell is known for its creative use of social media. One look at the company’s Twitter page and you will see why it is so popular among millennials; the company uses both sarcasm and humor and engages with all of its followers. The content the company creates is both original and grabs the attention of anyone scrolling through their feed.
Recently Taco Bell has been placing some pressure on the company that creates emojis to make a long awaited taco emoji. When this finally happened, the company raced to its Twitter page to create the #TacoEmojiEngine. When someone tweets at Taco Bell with the taco emoji + whatever emoji they so desire, Taco Bell generates a graphic or photo incorporating the taco with the emoji the user has chosen. For example, if someone were to tweet a taco emoji + a smiling face with sunglasses, Taco Bell’s twitter account would reply with a graphic of a taco wearing black shades.
This campaign is effective and innovative because it utilizes direct interaction with the user. It feels personalized to the user as they get to dictate what Taco Bell will reply with, and it makes the user feel important and valued as a follower. This campaign also further perpetuates Taco Bell’s status on social media and helps maintain relevancy among millennials. This feature on social media may not be necessarily be selling or promoting a new menu item, but it is a great way of marketing the brand and placing Taco Bell’s name on Twitter feeds across the world.
podcast advertising and focused marketing
I am a frequent listener of various podcasts and a few that I listen to will have advertising from time to time. I was listening one day and an ad came on about a website called trunkclub.com. Essentially this is website you can register with and have a stylist pick out outfits for you from various high end stores. Once she gets an idea of what your likes and dislikes are you'll get a package in the mail with the outfits included and you can choose to keep or return the items. This is something I never thought even existed before but it seemed like a neat idea. Nothing I would have ever seek out on my own for sure.
For whatever reason this got me thinking about how one of the main goals of marketing is being able to reach your target market. Conventional thinking would say reach the largest number of people possible like advertising during the Super bowl rather than some podcast with a few thousand listeners. But for those that don't have 5 million dollars to burn on one thirty second ad you have to think smarter about how you spend those dollars. If your ad is heard by 10 million people who have no use for your product then it was a total waste. But if you can find that target market and get the ad to them you'll have a much better chance of success.
Being able to hone in on that target market is something social media is built for I think. It's much easier to cater an ad to people with common interests like in the podcast example because you'll have a much greater percentage of buyers than if you blindly put ads in a newspaper and hope someone interested happens to read it. The principals would be the same for twitter or Facebook as well. I think in this way social media has revolutionized how companies market to us even more than we could have possibly imagined.
For whatever reason this got me thinking about how one of the main goals of marketing is being able to reach your target market. Conventional thinking would say reach the largest number of people possible like advertising during the Super bowl rather than some podcast with a few thousand listeners. But for those that don't have 5 million dollars to burn on one thirty second ad you have to think smarter about how you spend those dollars. If your ad is heard by 10 million people who have no use for your product then it was a total waste. But if you can find that target market and get the ad to them you'll have a much better chance of success.
Being able to hone in on that target market is something social media is built for I think. It's much easier to cater an ad to people with common interests like in the podcast example because you'll have a much greater percentage of buyers than if you blindly put ads in a newspaper and hope someone interested happens to read it. The principals would be the same for twitter or Facebook as well. I think in this way social media has revolutionized how companies market to us even more than we could have possibly imagined.
Thomas Martin - BarkBox
Bark Box is a company that will deliver high quality products to your doorstep each month, for a membership fee obviously. Since 2011 this company has been doing more than just bringing happiness to homes with puppies running around, they also donate $3 for every box sold to a local animal rescue or shelter, which is pretty cool.
BarkBox is a prime example of how to market on Facebook. Their entire page is just full of dogs, and who doesn't love dogs. They don't push products on the consumers, they just draw you to their page with cute dogs and funny videos. This is, in my opinion, very effective marketing because the more traffic you get the more sales you will get.
This technique would definitely make me more likely to buy their product, because the last thing I want is to be hounded (all pun intended) down by companies who just want to shove your product down my throat until I buy it... I would be much more likely to give my business to a company that is creative, fun, and thoughtful that allows the product to speak for itself.
BarkBox is a prime example of how to market on Facebook. Their entire page is just full of dogs, and who doesn't love dogs. They don't push products on the consumers, they just draw you to their page with cute dogs and funny videos. This is, in my opinion, very effective marketing because the more traffic you get the more sales you will get.
This technique would definitely make me more likely to buy their product, because the last thing I want is to be hounded (all pun intended) down by companies who just want to shove your product down my throat until I buy it... I would be much more likely to give my business to a company that is creative, fun, and thoughtful that allows the product to speak for itself.
Blog Post #2. GoPro's skateboarding cat.
As most of you know by now GoPro is a company that produces high definition cameras made to capture video and images of things like action sports and adventure, or even just your children running around the house. The cameras have gained immense population because of how easily they can be transported and attached to any helmet or bike. GoPro launched the skateboarding cat on their social media sites like Instagram to gain attention to not only the product, but the way it can capture almost any action shot there is. The camera is attached to the skateboard and it catches a video of you guessed it, a skateboarding cat. The consumer-driven campaign drew the most Instagram activity that any other campaign this year.
I think the campaign and marketing technique is very neat in the way that it reflects how the company thinks about their product. The cameras from GoPro are meant to used to capture live action shots of people having fun, or cool sites from high above, or attached to your pets as they roam around the house. The skateboarding cat relates to the consumer and myself because it's funny and basically shows how you can attach the camera to almost anything to capture almost everything.
The campaign from GoPro actually would make me look into buying a camera for myself because the shots of the video being on the skateboard, simply show you how cool it is to put a camera virtually anywhere to capture live action shots or video. Being able to photograph or video amazing moments without having to hold a camera is a very cool thing. The campaign points that out in a simple, funny way.
https://www.youtube.com/watch?v=vYyUb_MI7to
I think the campaign and marketing technique is very neat in the way that it reflects how the company thinks about their product. The cameras from GoPro are meant to used to capture live action shots of people having fun, or cool sites from high above, or attached to your pets as they roam around the house. The skateboarding cat relates to the consumer and myself because it's funny and basically shows how you can attach the camera to almost anything to capture almost everything.
The campaign from GoPro actually would make me look into buying a camera for myself because the shots of the video being on the skateboard, simply show you how cool it is to put a camera virtually anywhere to capture live action shots or video. Being able to photograph or video amazing moments without having to hold a camera is a very cool thing. The campaign points that out in a simple, funny way.
https://www.youtube.com/watch?v=vYyUb_MI7to
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