Dominos recently announced its official launch of ordering a pizza via your twitter account. In order for a consumer to use this feature, they require online users to create a pizza profile with your favorite pizza and size, along with your provided address and twitter account. Once created any user only has to tweet the pizza emoji. Seconds later your pizza is in the works.
This is a great idea, as we move forward with technology things are becoming easier for us to do. The convenience of apps and social media make people more prone to use your services. For people who generally watch most TV while multi-tasking on their phones, a Domino's commercial that triggers the hunger of a pizza goer, became a lot easier with the touch of two buttons: "Pizza symbol, and tweet". This will for sure bring about better business for them and as a company who continues to grow and improve their services, this is just another example. As many accounts of social media these days have some sort of promo gimmick for their products or services, this one surely does take advantage of a social era.
As a personal advocate of Dominos, I have used this service a couple times now. The other company benefit I noticed of this feature is the fact that every tweet is a FREE promotion for Dominos. I recognized this after a series of text from followers saying, "dam I wish I was you right now" or "That pizza you just ordered sounds dank". Dominos is basically getting their word out there while providing food for hungry consumers. I wouldn't be surprised to see other companies doing something similar very soon.
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