Beats by Dre Headphones

Beats by Dre

I've never been to keen on what the latest gadgets are nor have I been all that interested in having the "shiny, new toy" out there. However, I am aware that there are plenty of people who keep up to date with the latest technological gadgets whether its the newest Apple product or sustainable product. There is one product that I never thought would be as desirable like headphones- more specifically Beats headphones. 

When I think of the success of this product, it's hard to believe at first. A pair of headphones that can cost easily over $200 and yet many kids, tweens, teens and even adults save all that money to purchase them. The big question being "why"? That's where the marketing comes in. 


In 2014, Beats came out with a video and hashtag #soloselfie. The video was celebrity induced from Nicki Minaj, Kendall and Kylie Jenner, Bethany Mota (Youtube star), Kenan Thompson from SNL, Serena Williams, NFL player Victor Cruz, and rappers, Big Sean and 2Chainz. For Beats, this was a successful ad because not only did it utilize the stars of younger generations but also a wide array of celebrities from reality tv stars, musical artists, athletes, and comedians. This marketing would clearly influence our young consumers but also relates to young adults as well. 

For me personally, this makes me want to look at a pair of beats headphones even if I sincerely don't need one, especially if my iPhone comes with a pair. But if I see celebrities I follow as a kid, I would be begging my parents for one of these for the upcoming holiday. It's quite smart and a great use of marketing strategy.