Monday, December 14, 2015

Wal-Mart_Marketing



Every week it seems as if I am purchasing various products from the store with the catchphrase "Save Money. Live Better", across the globe this place is better known as Wal-Mart. I oftentimes find myself wondering if it’s the convenience of having such a wide variety of items or the tolerable prices, nonetheless, they’ve got me hooked.

I can’t actually remember when this fascination with Wal-Mart first began; however, I don’t think it will be ending anytime soon. Due to Wal-Mart’s excessive marketing campaign I am constantly bombarded by advertisements, which I have to say is the primary reason as to why I continue to frequent this space. I see this logo several times throughout my day; in addition to this I am always receiving updates via their social media platforms.


As a result of these marketing tactics, which is estimated to reach around 200,000,000 followers via sites such as Facebook, Twitter and Instagram the Wal-Mart brand has simply been embedded into my subconscious mind and I am certain that this strategy keeps me coming back for more.

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