I am a frequent listener of various podcasts and a few that I listen to will have advertising from time to time. I was listening one day and an ad came on about a website called trunkclub.com. Essentially this is website you can register with and have a stylist pick out outfits for you from various high end stores. Once she gets an idea of what your likes and dislikes are you'll get a package in the mail with the outfits included and you can choose to keep or return the items. This is something I never thought even existed before but it seemed like a neat idea. Nothing I would have ever seek out on my own for sure.
For whatever reason this got me thinking about how one of the main goals of marketing is being able to reach your target market. Conventional thinking would say reach the largest number of people possible like advertising during the Super bowl rather than some podcast with a few thousand listeners. But for those that don't have 5 million dollars to burn on one thirty second ad you have to think smarter about how you spend those dollars. If your ad is heard by 10 million people who have no use for your product then it was a total waste. But if you can find that target market and get the ad to them you'll have a much better chance of success.
Being able to hone in on that target market is something social media is built for I think. It's much easier to cater an ad to people with common interests like in the podcast example because you'll have a much greater percentage of buyers than if you blindly put ads in a newspaper and hope someone interested happens to read it. The principals would be the same for twitter or Facebook as well. I think in this way social media has revolutionized how companies market to us even more than we could have possibly imagined.
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