Tuesday, December 15, 2015

Key Smart, organizer and affordable.

Key Smart is a new invention that allows you to keep your keys together in a organized and quiet manner. It has been around for a relative time in this past year, but it just started hitting the market hard. Key Smart has multiple sizes, and accessories to it. It makes accessing your keys very easy and it offers things like USB sticks, bottle openers, hooks, etc to add on for handy/useful situations. It fits in your pocket nicely and can accommodate up to 50+ keys (good for someone like a janitor who has a ring of wayyyy too many keys).

 The reason I bring up this company is because of how rapidly fast it is spreading to consumers. I only heard of it because of a small block ad on Facebook. For someone who looks into ads that are aesthetically appealing, I did so with Key Smart because it seemed to be appropriate for my current issue of having way too many keys/key chains to keep track of (clean look, organization). After my first click (and an inevitable purchase) I was asked to like their page for a discount. As we know liking a page, shows up on other peoples news feed so Facebook was basically promoting for them. (I have 2,000 + friends so it reached a lot of people). After that like, I have to say I come across over 5 - 6 Key Smart Ad's on Facebook a day. But it's not just posts, I also get the ad blocks as well, asking me if I would like to purchase another accessory that I did not purchase. It knows this because I was logged onto Facebook and its connection to my purchases along with ads, was able to market a extension product that it knows I don't have to avoid redundancy promotions. I'm not going to lie when I say it worked and it worked because since my original purchase, I have bought multiple sizes for my family for christmas, and even bought more accessories for myself.

Since many websites and apps use cookies to remember stuff, twitter (which is linked to my Facebook) sends me ad tweets about Key Smart in the explore tab. Other shopping websites also use this tactic to advertise things relevant to your personality on their side tabs. With social media exploding and expanding with marketing, I have to say that Key Smart is something that will reach a lot of people who will for sure buy this product, because EVERYONE has keys and most often find keys annoying and an inconvenience at points. Oh and its beyond affordable.

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