As most of you know by now GoPro is a company that produces high definition cameras made to capture video and images of things like action sports and adventure, or even just your children running around the house. The cameras have gained immense population because of how easily they can be transported and attached to any helmet or bike. GoPro launched the skateboarding cat on their social media sites like Instagram to gain attention to not only the product, but the way it can capture almost any action shot there is. The camera is attached to the skateboard and it catches a video of you guessed it, a skateboarding cat. The consumer-driven campaign drew the most Instagram activity that any other campaign this year.
I think the campaign and marketing technique is very neat in the way that it reflects how the company thinks about their product. The cameras from GoPro are meant to used to capture live action shots of people having fun, or cool sites from high above, or attached to your pets as they roam around the house. The skateboarding cat relates to the consumer and myself because it's funny and basically shows how you can attach the camera to almost anything to capture almost everything.
The campaign from GoPro actually would make me look into buying a camera for myself because the shots of the video being on the skateboard, simply show you how cool it is to put a camera virtually anywhere to capture live action shots or video. Being able to photograph or video amazing moments without having to hold a camera is a very cool thing. The campaign points that out in a simple, funny way.
https://www.youtube.com/watch?v=vYyUb_MI7to
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